Starter
£19/month
For new coaches building their business.
- Up to 15 active clients
- Programme builder
- Progress tracking
- Automated reminders
- Payments & bookings
forma./Pricing
Simple pricing. Built to grow with you.
A flat monthly plan, plus one 5% fee on client payments. Card fees are included, and there are no hidden costs.
MonthlyAnnual (save 20%)
Professional
Most popular£49/month
For established coaches ready to scale.
- Up to 50 active clients
- Everything in Starter
- Advanced analytics
- Custom branding
- Priority support
Business
Custom
For teams of coaches.
- Unlimited clients
- Team management
- Advanced permissions
- Dedicated support
- Custom onboarding
5% transaction fee
On all successful client payments. Card fees are included, so there's no second bill from anyone.
- All card fees included
- No hidden costs
- We grow when you grow
Secure payments by Stripe
01Your numbers
What it looks like on a real month.
Choose a plan, move the slider, and see exactly what stays with you.
The fee is a flat 5% on successful client payments, with card fees included. The plan price is the only other number.
Prices in pounds sterling.
Client payments you collect each month
£500£10,000
Client payments£3,000
forma. fee (5%, card fees included)−£150
Your plan−£19
You keep£2,831
Illustrative arithmetic using the published prices: a flat 5% on successful client payments, plus your monthly plan.
02FAQ
Pricing, answered.
Can I create recurring payments?
Yes. Set up recurring subscriptions or one-off payments securely through Stripe.
Can I cancel anytime?
Yes. There's no lock-in — cancel your subscription at any time from your account settings.
Can I run forma. with a team of coaches?
Yes. The Business plan supports multiple coaches, team management and permissions.
Can I import my existing clients?
Yes — bring in your client list via CSV import, or connect existing spreadsheets during onboarding.
See forma. running on your own data.
Book a short call and we'll walk you through it.