Data insights

See what's really happening with your clients.

Every check-in, workout and payment your clients make feeds a live picture of your business — who's thriving, who needs a nudge, and where your revenue is actually coming from. Here's how it works.

01 — Client progress

Understanding client progress

Every workout log, check-in and progress photo your clients submit rolls up into a single progress view per client — and a completion rate across your whole roster. Instead of scrolling through spreadsheets, you can see at a glance who's on track and who's falling behind on their programme.

Client Progress
See who's improving, plateauing or falling behind.
ACTIVE CLIENTS
112
+8%
COMPLETION RATE
87%
+6%
02 — Engagement

Keeping clients engaged

Check-in frequency is one of the strongest early signals of client engagement — clients who stop checking in are the ones most likely to go quiet altogether. Forma tracks check-in rate across your roster so a dip shows up as a number, not a feeling.

Engagement
Identify at-risk clients before they lose motivation.
AVG CHECK-IN RATE
92%
+10%
03 — Early warning

Spotting at-risk clients early

Forma watches each client's workout completion trend over time. When it drops sharply — like a client missing sessions three weeks running — you get flagged automatically, with enough context to reach out before they cancel, not after.

Active at risk

Sarah's workout completion has fallen 40% over the last 3 weeks and she has missed her last check-in.

Take action
WORKOUT COMPLETION RATE
↓ 40% vs last 3 weeks
04 — Programme performance

Seeing which programmes actually work

Not every programme lands the same with every client. Forma ranks your programmes by completion rate, so you can see which ones clients actually stick with — and quietly retire or rework the ones that don't.

Programme Performance
See which programmes get the best results.
TOP PERFORMING PROGRAMMES
1Upper Body Strength
92%
2Push / Pull / Legs
87%
3Strength Foundation
81%
05 — Business performance

Business performance at a glance

Beyond individual clients, Forma rolls your payments up into a simple revenue breakdown — new business, renewals and one-off sessions — so you can see where your income is actually coming from this month, not just what the total was.

Business Insights
Track revenue, retention and growth at a glance.
REVENUE OVERVIEW
£12,430
+18% vs last month

How we collect this data

Nothing here is guesswork — every widget above is built from records your clients and your business already generate day to day.

Check-ins
Weight, photos and notes your clients log against their programme.
Workout completions
Sets, reps and sessions marked complete inside a client's programme.
Payment records
Subscription and one-off payments processed securely through Stripe.
Sessions & bookings
Scheduled sessions and calendar activity linked to each client.

How we protect it

This data is sensitive, and we treat it that way. Some specifics:

Trainer-scoped access
Access controls at the database level mean you only ever see your own clients' data — never another trainer's.
Encrypted in transit & at rest
All traffic runs over HTTPS, and data is encrypted at rest by our hosting and database providers.
We don't sell data
Your client data is used to run your business, full stop — never sold or shared with advertisers.
UK GDPR aligned
We're a UK business and handle personal data in line with UK GDPR — retained only while your account is active, deleted on request.

Want to see it running on your own data?

Book a short call and we'll walk you through it.

Book a demo