Built for personal trainers
Run your coaching business from one place.
Forma replaces spreadsheets, apps and admin with one simple platform to manage clients, programmes, payments and more.
Works with
Google Calendar
Apple Calendar
Outlook
Apple Pay
Google Pay
Stripe
Strava
Why coaches switch
Six apps in. One calm place out.
The old way
Tools and chaos
- ✕ Too much admin
- ✕ Manually updating programmes
- ✕ Chasing check-ins
- ✕ Clients forgetting to log
- ✕ Switching between apps
- ✕ Payment admin
The forma way
forma
- ✓ Everything in one place
- ✓ Automated admin & reminders
- ✓ More time for what matters
- ✓ Happy, engaged clients
- ✓ Get paid automatically
- ✓ Grow your business
Features
Everything you need. All in one place.
Train your clients
Upper Body Strength›
Lower Body Strength›
Push Day›
Pull Day›
Build programmes in minutes with our intuitive builder and exercise library.
Track progress
82.4 kg
Monitor weight, photos, check-ins and workouts. See exactly how your clients are progressing.
Get paid automatically
Adam ThompsonPaid
Sophie WilliamsPaid
James CarterPaid
Collect recurring payments securely. No chasing invoices. No payment links.
Manage bookings
1:1 Coaching10:00
Group Class5:00
1:1 Coaching11:00
Sessions, group classes and calendar sync. Make scheduling effortless.
Automation that saves time
Missed WorkoutSent
Missed Check-inSent
Upcoming SessionSent
Automated reminders for missed workouts, check-ins and upcoming sessions.
Data insights
Turn data into better coaching decisions.
Forma brings all your coaching data together to help you understand, predict and act.
See all insightsClient Progress
See who's improving, plateauing or falling behind.
Engagement
Identify at-risk clients before they lose motivation.
Programme Performance
See which programmes get the best results.
Business Insights
Track revenue, retention and growth at a glance.
Active clients
112
+8%
Completion rate
87%
+6%
Avg check-in rate
92%
+10%
Monthly revenue
£12,430
+18%
Active at risk
Sarah's workout completion has fallen 40% over the last 3 weeks and she has missed her last check-in.
Take actionWorkout completion rate
↓ 40% vs last 3 weeks
Top performing programmes
Revenue overview
£12,430
+18% vs last month
Pricing
Simple pricing. Built to grow with you.
Monthly
Annual (save 20%)
Starter
£19/month
For new coaches building their business.
- ✓ Up to 15 active clients
- ✓ Programme builder
- ✓ Progress tracking
- ✓ Automated reminders
- ✓ Payments & bookings
Most popular
Professional
£49/month
For established coaches ready to scale.
- ✓ Up to 50 active clients
- ✓ Everything in Starter
- ✓ Advanced analytics
- ✓ Custom branding
- ✓ Priority support
Business
Custom
For teams, studios and gyms.
- ✓ Unlimited clients
- ✓ Team management
- ✓ Advanced permissions
- ✓ Dedicated support
- ✓ Custom onboarding
5% transaction fee
On all successful client payments.
Secure payments by Stripe
- ✓ All card fees included
- ✓ No hidden costs
- ✓ We grow when you grow
Built for where you're going
Start solo. Grow to something bigger.
Individual PT
Start your coaching business.
Successful PT
Grow your client base and revenue.
PT Team
Add coaches and scale your impact.
Studio
Standardise and deliver an incredible experience.
Gym
Run your entire fitness business on Forma.
FAQ
Frequently asked questions
Can I import my existing clients?
Yes — bring in your client list via CSV import or connect existing spreadsheets during onboarding.
Can clients use Forma on their phone?
Yes, Forma works as a mobile-friendly web app so clients can log workouts and check in from any device.
Does Forma sync with my calendar?
Forma syncs two-way with Google Calendar, Apple Calendar and Outlook.
What happens if I already use WhatsApp?
Keep using WhatsApp for chat — Forma handles programmes, payments and tracking alongside it.
Can I create recurring payments?
Yes, set up recurring subscriptions or one-off payments securely through Stripe.
Do clients need to download an app?
No download required — clients access everything through the web.
Is Forma suitable for gyms or teams?
Yes, our Business plan supports multiple coaches, team management and permissions.
Can I cancel anytime?
Yes, there's no lock-in — cancel your subscription at any time from your account settings.
Stop running your coaching business across six apps.
Bring your clients, programmes, payments, progress and bookings into one place.
✓ No credit card required
✓ Cancel anytime
✓ Setup in minutes